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PROGRAM SUMMARY

ARTHUR is an animated series that airs daily on PBS Kids. Aimed at viewers between the ages of four and eight, ARTHUR's goal is to help foster an interest in reading and writing, and to encourage positive social skills. ''

Based on the children's books by 'Marc Brown', ARTHUR premiered in 1996 as one of the first ongoing animated programs based on a book series. The show chronicles the adventures of Arthur (an eight-year-old aardvark) through engaging, emotional stories that explore issues faced by real kids. It is a comedy that tells these stories from a kid's point of view without moralizing or talking down. Situations on ARTHUR develop in realistic ways, and don't always turn out as we -- or Arthur and his friends -- might expect.'

The series is supported by a substantial educational outreach campaign that develops relevant materials (including 'resources', 'lesson plans', and 'activities'), and distributes them to librarians, teachers, community centers, and families. The series is also supported by a popular 'Web site' 'that features entertaining and educational activities for use at and away from the computer. '

Since its premiere, the series has been 'accessible' 'through closed-captioning to viewers who are deaf or hard-of-hearing. In addition, ARTHUR made history in 1997 when the series became the first daily program to be described for viewers who are blind or visually impaired.'

The ARTHUR series has been honored with numerous awards over the years, including the prestigious George Foster Peabody Award and three Daytime Emmy's for Outstanding Children's Animated Program. In 2002, TV Guide ranked ARTHUR #26 on its list of the "50 Greatest Cartoon Characters of All Time."

The ARTHUR television series is produced by WGBH Boston and Cookie Jar Entertainment Inc. ARTHUR outreach materials and the ARTHUR Web site are produced by WGBH Boston.'

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